I have a secret to tell you: I used to really like Oribe. After my last weekend in Vegas for their 2010 launch, I LOVE Oribe—I love the man, the myth, and especially the new products. Along with 5 others from the 2 salons, I spent two days completely absorbed in Oribe style, culture, and innovation.
As we sat in the dark waiting for the first demonstration to begin, we didn’t really know what to expect. Oribe has a known affinity for flamboyance and style, so there was palpable anticipation. Enter room-shaking drums and bass fit for a runway show, setting a fast-paced tempo that lasted throughout the entire weekend.
He did two cutting demonstrations the first day, peppered with styling demos and finished looks: there were “how-to” elements, theatrical styling, and seamless integration of the three new products that will debut later this month. These fill the few small holes in the Oribe line-up: a dry texturizer, ultra-holding hairspray, and a soft lacquer that mimics a brushable/moldable spray wax.
The second day was a hands-on based around our interpretations of the demos that Oribe did the day befor. He gave loose directions and he mainly focused on construction. Our inspiration: beautiful vulgarity. This intersection challenged traditional concepts of beauty and re-defined what is current and modern. Seeing how all of the stylists interpreted the directions and inspiration was interesting. The only products used were the new ones and body paint; there were some very unique looks and reinventions of the original look. (Please see Aubrey and Dane’s blog for some examples)
The weekend is an experience I will draw on for the rest of my career, which is why I have a new love in my life. I really hope that my secret is safe with you.
Recent Posts by Amy Panero
- James Dean Style for Short Hair - September 27th, 2011
- How to Blowdry Your Own Hair - September 27th, 2011
- How to Grow Out Your Hair - September 27th, 2011
- Cut It Off #12 - May 29th, 2011
- Hair Color, the Real Anti-Aging Serum - August 3rd, 2010
