I don’t even know where to begin telling you about the incredible partnership with Sebastian and Studio DNA! So I just decided to start here…
We recently partnered with Sebastian Hair Care Products and it has been an outrageous love affair. As a business owner, Creative Director and Educator, nothing is more important to my business and to the hair industry at large than education. Sebastian loves education as much if not more than we do at Studio DNA.
Sebastian is fresh, fun and fearless which also happens to be their mantra – “Fearless Hair Fashion” I love this statement. It is bold and exciting. Danny and I were recently invited to experience it first hand at the exclusive two day Party, celebrating 25 years of Sebastian. The first event was held at the Renaissance Hotel in Hollywood, followed by another big bash at the Paramount Studios back lot where “Fearless hair Fashion” made a very bold statement indeed.
In our very short time together, we’ve attended several of their classes at the Sebastian/Wella Academy where inspiration abounds. I have also joined the Sebastian Advocate Program which gives us a first hand look at their latest collections. We also have an opportunity to recreate the collections and bring it back to our salons to share with everyone.
In fact, we had the opportunity to put our mark on these looks at the Sebastian and Nylon Magazine celebration which we hosted at our Beverly location. Three Hundred (300) guests poured through our doors to celebrate all things style. Our guests had the opportunity to sit with our amazing hair stylist and consult on the products. They were given a full hair assessment, a quick styling and a complete review of all the Sebastian products that would suit their needs.
And what is a party without a few fabulous models? Danny and I thought it would be fun for me to do four Live Models while the party was happening – I did and it was a blast. As I mentioned, I took the inspiration from the new Sebastian collection and gave it my own twist. I used my favorite products to achieve the look.
The Volupt Series (Volupt Shampoo, Volupt Conditioner and the Volupt Spray): This will give you some serious volume!
Micro Web Fibre: Great for longer or shorter hair and gives you great definition.
Shaper Hairsprays (ALL THREE OF THEM!): They all do different things starting with Shaper Zero Gravity which is a light workable hold. Reshaper, my favorite, is a workable finishing spray with humidity control. And for a long lasting finishing spray Shaper Fierce.
Truly the entire line is amazing and the price point is unbelivable for what you get.
As you can tell, we could not be more thrilled about our partnership with Sebastian. We are looking forward to growing with a company that is fearless and making a mark on the fashion world……………….stay tuned for more exciting news!
Studio DNA Hosts Nylon Magazine and Sebastian Hair from Danny Leclair on Vimeo.
It was an evening of styling, cocktails, whooppie cakes and tanning.
Sebastian Professional Hair Products in association with Nylon Magazine introduced it’s amazing line of styling products to a hip new audience through the expertise of Studio DNA’s amazing stylists.
The evening featured the vision of Aubrey Loots, owner and Artisitic Director of Studio DNA. Before the crowd, Aubrey transformed four models from head to toe.
The bronzing foundation was provided by St. Tropez Self Tanning. The gorgeous make up was at the hands of Cristina Romeo, founder of Polaris Cosmetics. The clothing designs by Naida Begeta of Kao Pao Shu. The reveal was an absolute WOW!
Cocktails were provided by Solerno Liqueur. Catering was South African inspired and served up by the amazing team to Enjoy Catering. Our dear friend, Molly Taylor, pulled up her Sweets Truck (www.thesweetstruck.com) introducing whoopie cakes to our ravenous guests.
There were prizes, gift bags, musical stylings by DJ Epic Twelve and eye candy everywhere you turned.
It was an evening we will not soon forget!
Recent Posts by Aubrey Loots
- How to do a Side Braid - September 27th, 2011
- How To Curl Your Hair Using a Curling Iron - September 27th, 2011
- How To Use Hot Rollers To Create Volume - September 27th, 2011
- Jen Awad Collection F/W 2011 - July 15th, 2011
- Dreaming of Short Hair - A Clients Perspective - June 1st, 2011
