Enjoy this exclusive look at the Studio DNA/Nylon/Sebastian Party by Laurie B Style.
Sebastian: A Love Affair
(August 1, 2010 – 7:07 pm)
I don’t even know where to begin telling you about the incredible partnership with Sebastian and Studio DNA! So I just decided to start here…
We recently partnered with Sebastian Hair Care Products and it has been an outrageous love affair. As a business owner, Creative Director and Educator, nothing is more important to my business and to the hair industry at large than education. Sebastian loves education as much if not more than we do at Studio DNA.
Sebastian is fresh, fun and fearless which also happens to be their mantra – “Fearless Hair Fashion” I love this statement. It is bold and exciting. Danny and I were recently invited to experience it first hand at the exclusive two day Party, celebrating 25 years of Sebastian. The first event was held at the Renaissance Hotel in Hollywood, followed by another big bash at the Paramount Studios back lot where “Fearless hair Fashion” made a very bold statement indeed.
In our very short time together, we’ve attended several of their classes at the Sebastian/Wella Academy where inspiration abounds. I have also joined the Sebastian Advocate Program which gives us a first hand look at their latest collections. We also have an opportunity to recreate the collections and bring it back to our salons to share with everyone.
In fact, we had the opportunity to put our mark on these looks at the Sebastian and Nylon Magazine celebration which we hosted at our Beverly location. Three Hundred (300) guests poured through our doors to celebrate all things style. Our guests had the opportunity to sit with our amazing hair stylist and consult on the products. They were given a full hair assessment, a quick styling and a complete review of all the Sebastian products that would suit their needs.
And what is a party without a few fabulous models? Danny and I thought it would be fun for me to do four Live Models while the party was happening – I did and it was a blast. As I mentioned, I took the inspiration from the new Sebastian collection and gave it my own twist. I used my favorite products to achieve the look.
The Volupt Series (Volupt Shampoo, Volupt Conditioner and the Volupt Spray): This will give you some serious volume!
Micro Web Fibre: Great for longer or shorter hair and gives you great definition.
Shaper Hairsprays (ALL THREE OF THEM!): They all do different things starting with Shaper Zero Gravity which is a light workable hold. Reshaper, my favorite, is a workable finishing spray with humidity control. And for a long lasting finishing spray Shaper Fierce.
Truly the entire line is amazing and the price point is unbelivable for what you get.
As you can tell, we could not be more thrilled about our partnership with Sebastian. We are looking forward to growing with a company that is fearless and making a mark on the fashion world……………….stay tuned for more exciting news!
Studio DNA Hosts Nylon Magazine and Sebastian Hair from Danny Leclair on Vimeo.
It was an evening of styling, cocktails, whooppie cakes and tanning.
Sebastian Professional Hair Products in association with Nylon Magazine introduced it’s amazing line of styling products to a hip new audience through the expertise of Studio DNA’s amazing stylists.
The evening featured the vision of Aubrey Loots, owner and Artisitic Director of Studio DNA. Before the crowd, Aubrey transformed four models from head to toe.
The bronzing foundation was provided by St. Tropez Self Tanning. The gorgeous make up was at the hands of Cristina Romeo, founder of Polaris Cosmetics. The clothing designs by Naida Begeta of Kao Pao Shu. The reveal was an absolute WOW!
Cocktails were provided by Solerno Liqueur. Catering was South African inspired and served up by the amazing team to Enjoy Catering. Our dear friend, Molly Taylor, pulled up her Sweets Truck (www.thesweetstruck.com) introducing whoopie cakes to our ravenous guests.
There were prizes, gift bags, musical stylings by DJ Epic Twelve and eye candy everywhere you turned.
It was an evening we will not soon forget!
Summer Of Love
(June 9, 2010 – 1:15 pm)
I am very excited to introduce my Summer Of Love promotion for couples to enjoy the salon experience together.
This promotion is for new and existing clients. Enjoy!
Featured Artist at Studio DNA
(June 3, 2010 – 3:05 pm)
Come join us from 12 pm to 6 pm when we will be hosting G Pierre and his work during out Pop Up Boutique at Studio DNA. We will have cocktails and shopping and hair and make up.
Gérald Pierre was born and raised in Cap-Haitien, Haiti and is 100% Créole. Known by his friends as “G,” he speaks three languages, Créole, French, and English. G, with his passion for the arts and has created many works using paint, brush, pencil, and camera. This lead him to receive his Bachelor of Arts in Professional Photography in 2006 from the prestigious Brooks Institute in Santa Barbara, California. Various groups he has been involved with have seen his special abilities and he has worked as the stylist and fashion consultant for the New Life Choir of Spring Valley, New York and is currently a member of the design team with Jubilee Christian Church in Goleta, California. He truly has an innate sense of style and design which he is able to combine with his creative and technical expertise. The final result is a product that is truly captivating and revolutionary. He understands that fashion isn’t about a price tag or a name brand, but how it is presented, and his heart is to help everyone see the beauty and value within them.
It’s What I Do – It’s What I Love
(May 19, 2010 – 1:53 pm)
“I’ve been a hair dresser all my life. It’s what I do. It’s what I love.” ~Oribe
Recently, me and some of the DNA crew got the opportunity to participate in Oribe backstage in Las Vegas. For those of you who don’t know who Oribe is you might just want to google him! On the real though- He is a distinguished and renowned hairstylist and has been lauded as one of the top hairdressers in the US and perhaps the world, by key fashion designers and editors. Oribe’s combination of session, and salon work spans over three decades, and he has defined the notion of fashion over the course of a career of unprecedented longevity and scope. He is absolutely AMAZING! He created a luxury hair product line that is out of control!
I must tell you the odds were against Amy and I when we were out numbered by the DNA boys… One of them had this fabulous idea to ride roller coasters on top of the tallest building on the Vegas strip!! Don’t worry Alfie I wont tell anyone that you paid to NOT ride any of the rides 
Long story short I pretty much lost my life when I was hanging over the edge of the building!!! As if that wasn’t enough, we then got on this thing that decided we weren’t already high enough so it shot us straight up into the sky…. and then dropped us!! I’m assuming the only point in entertaining yourself in such a way is to make sure you still know how to scream or cry???
Thankfully we are all still alive…..
The actual Oribe event took place in a club! Which all made complete sense when he came out… Cause he is a freaking rock star! That guy has mad steez! I never thought i would say this of a man his age but he is is sexy!!! Oribe inspires me in so many ways. He has an amazing ability to captivate any audience. Even people who don’t do hair couldn’t help but be inspired by Oribe. He believes there is beauty in everything even the grotesque. He had over 300 creative directors and salon owners from all over the world rethinking there entire approach to something they’ve done on a daily basis!
This was a very inspiring weekend and I feel so lucky to have had the opportunity to hang out with some of the most brilliant stylist out there! Everyone was seriously on it!!! I will never miss an event the Oribe crew puts on 