Aubrey Loots

Aubrey Loots

Specialties: Owner, Educator and Artistic Director
Studio(s): Beverly & Broadway

The greatest joy I receive from my work is the satisfaction that people leave feeling good about themselves. It has been my experience that this feeling of welfare is due in large part to the intimate relationship formed between Hair Stylist and Client, where ideas are bandied about, feelings are shared and recommendations are exchanged. Studio DNA is an extension of that concept. Studio DNA is a constantly evolving exchange of ideas. At Studio DNA, we intend for people to leave not only feeling good about the way they look, but hopeful and inspired about the world in which they live. Studio DNA is also a great place where I can express myself as an artist and pay it forward to the new artists as they start on this exciting and wonderful journey of Hairstyling. I am truly Grateful.

Cut It Off Campaign


Short Hair

 

Thank you to all the celebrities who have  ”CUT IT OFF”

 


Don’t get me wrong I Love long hair and have many clients with long hair – however Studio DNA is starting the “Cut it off” campaign to encourage woman from all ages to break the myth that short is not sexy.  Well it is sexy and then some!  Gone are the days where men need long hair to drag their woman back to the cave.  Women have certainly come a long way since those times and hopefully so have most men who are sometimes threatened by woman with short hair.  Come on boys Short is Sexy and extremely feminine.  Of course the right short hair style is absolutely important!



Nothing is more exhilarating for a hairstylist than when a client wants a major change and is willing to chop it all off.  Some misconceptions by hairstylists and clients when giving someone a dramatic change is that you just chop it off and there you go – well that is not exactly how it is done by any means. A thorough consultation is required to determine face shape, body structure, lifestyle and maintenance of the new do.



I recently had the pleasure cutting off the hair of Model, Elizabeth Chait whom I met in her fabulous new restaurant, Playa on Beverly Blvd.  She was once upon a time a very successful model and after three children and restaurant businesses, she decided to get back into what she really loves, modelling.


When I looked at her portfolio and saw a shoot she did many years ago where she had shorter hair, I turned to her and asked her “what are you doing with that long hair it’s not doing anything for you??  Well to my surprise she said, well lets cut it off – YAY I was hoping she would say that.



What was really fun about cutting Elizabeth’s hair is that she was willing and excited about it. It is important that a stylist is 100% sure before making such a big suggestion to a client. It is also important that you gauge where a clients comfort level is. Yes, some clients may need a little push, but as a stylist I try to be respectful if they really are not ready to do it.


 

Most women feel extremely liberated after making such a big change, however it is not for everyone and it is our job as Hairstylists to make that distinction. It can also be fun for a client to go short in stages so that she feels like she is getting three – four different looks in a year.



So if you are on the fence and need a little push, then this blog is for you. All of our artists are highly trained and skilled not just in the execution of their work, but also in being honest and comfortable to make the appropriate recommendations, even if it meant that they did not feel that cutting it off is the best option for you.



Please stay tuned for our regular blogging as we pick up momentum with our CUT IT OFF campaign.



I dare you to do it! Short is Sexy!



LA Fashion Week with Melanie Mills and Concept Fashion


Brought to you by Sebastian Hair Care Products and Saint Tropez

Sebastian: A Love Affair


Sebastian Hair - 25th Anniversary - Shaper EventI don’t even know where to begin telling you about the incredible partnership with Sebastian and Studio DNA!  So I just decided to start here…


We recently partnered with Sebastian Hair Care Products and it has been an outrageous love affair.  As a business owner, Creative Director and Educator, nothing is more important to my business and to the hair industry at large than education.  Sebastian loves education as much if not more than we do at Studio DNA. 


Sebastian Hair - 25th Anniversary - Shaper EventSebastian is fresh, fun and fearless which also happens to be their mantra – “Fearless Hair Fashion”  I love this statement.  It is bold and exciting.  Danny and I were recently invited to experience it first hand at the exclusive two day Party, celebrating 25 years of Sebastian. The first event was held at the Renaissance Hotel in Hollywood, followed by another big bash at the Paramount Studios back lot where “Fearless hair Fashion” made a very bold statement indeed.


In our very short time together, we’ve attended several of their classes at the Sebastian/Wella Academy where inspiration abounds. I have also joined the Sebastian Advocate Program which gives us a first hand look at their latest collections. We also have an opportunity to recreate the collections and bring it back to our salons to share with everyone.


In fact, we had the opportunity to put our mark on these looks at the Sebastian and Nylon Magazine celebration which we hosted at our Beverly location.  Three Hundred (300) guests poured through our doors to celebrate all things style.  Our guests had the opportunity to sit with our amazing hair stylist and consult on the products.  They were given a full hair assessment, a quick styling and a complete review of all the Sebastian products that would suit their needs.

NYLON / Sebastian / Studio DNA Event in Los Angeles


And what is a party without a few fabulous models? Danny and I thought it would be fun for me to do four Live Models while the party was happening – I did and it was a blast.  As I mentioned, I took the inspiration from the new Sebastian collection and gave it my own twist.  I used my favorite products to achieve the look.


NYLON / Sebastian / Studio DNA Event in Los AngelesThe Volupt Series (Volupt Shampoo, Volupt Conditioner and the Volupt Spray):   This will give you some serious volume!


Micro Web Fibre: Great for longer or shorter hair and gives you great definition.


Shaper Hairsprays (ALL THREE OF THEM!):   They all do different things starting with Shaper Zero Gravity which is a light workable hold.  Reshaper, my favorite, is a workable finishing spray with humidity control.  And for a long lasting finishing spray Shaper Fierce


Truly the entire line is amazing and  the price point is unbelivable for what you get.


As you can tell, we could not be more thrilled about our partnership with Sebastian.  We are looking forward to growing with a company that is fearless and making a mark on the fashion world……………….stay tuned for more exciting news!



 

Studio DNA Hosts Nylon Magazine and Sebastian Hair from Danny Leclair on Vimeo.


It was an evening of styling, cocktails, whooppie cakes and tanning.


Sebastian Professional Hair Products in association with Nylon Magazine introduced it’s amazing line of styling products to a hip new audience through the expertise of Studio DNA’s amazing stylists.


The evening featured the vision of Aubrey Loots, owner and Artisitic Director of Studio DNA. Before the crowd, Aubrey transformed four models from head to toe.


The bronzing foundation was provided by St. Tropez Self Tanning. The gorgeous make up was at the hands of Cristina Romeo, founder of Polaris Cosmetics. The clothing designs by Naida Begeta of Kao Pao Shu. The reveal was an absolute WOW!


Cocktails were provided by Solerno Liqueur. Catering was South African inspired and served up by the amazing team to Enjoy Catering. Our dear friend, Molly Taylor, pulled up her Sweets Truck (www.thesweetstruck.com) introducing whoopie cakes to our ravenous guests.


There were prizes, gift bags, musical stylings by DJ Epic Twelve and eye candy everywhere you turned.


It was an evening we will not soon forget!

Two Hairstylists in Paris – The Reveal


The fantastic world of Paris Fashion Week revealed. This is the show that Aubrey and Danielle had the great pleasure of working. The designer is Christophe Lemaire.

Written by Danny Leclair


 

Défilé Christophe Lemaire Spring Summer 2011 from CLPoitou on Vimeo.


Direction : Rosario Romagnoni and Daniel Klein


Cameras : Rosario Romagnoni Daniel Klein Ernesto Giolitti


Stylism : Samuel Drira


Casting : Barbara Blanchard


Artistic Coordination : Sarah-Linh Tran


Make-up : Carole Colombani par Shiseido


Hair : Ramona Esbach (with assistance of Aubrey Loots and Danielle Prahl of Studio DNA)


Soundtrack : Pillosoki (1.Sons of Pioneers / Japan 2. Atabat / Omar Souleyman)


Production : Bureau Betak


Models (in order of appearance) : Ataui Dang at Elite, Matvey Lykov at Success, Liu Wen at Marilyn, Jacquelyn Jablonski at Elite, Kirill Vasilev at Ford, Liu Xu at Marilyn, Jerry Fu at Madison, Ajak Denk at Img, Iekliene Stange at Marilyn, Aiden Adrews at Ford, Monika S at Metro, Chantal Stafford Abbott at Elite, Debora Muller at Nathalie, Daiane Contrerato at Elite, Mathias Bilen at Success, Caroline Brash Nielsen at Elite, Bastien Bonizec at Succes, Luis Borges at MGM, Flo Gennaro at Viva, Philippe Bierbaum at Nathalie, Marike Le Roux at Marilyn


Special thanks : Jonathan Barban, Capucine Crenn, Marie Errandonea, Naoko Honda, Marie Lallemant, Anthony Levy, Beatrice Laure, Namiko Otsuki, Martin Michaelis, Yuko Rabemila, Clotilde Themia, Nina Touitou, Bureau Betak for their support and Betc for the generosity of their welcome


Malibu Times Magazine


This is the second partnership with Malibu Times Magazine for Aubrey.  This time he worked with Rosie Fuentes (an amazingly talented stylist and make-up artist) who provided gorgeous natural tones to both Jane Leeves and Navi Rawat.  Aubrey also brought his favorite Fashion Stylist, Devon Poer, who did a fantastic job matching outfits with our subjects.


Thank you, Sean, for all of your faith in our team.  We enjoy working with you every time.


Please enjoy the images!



  • Log in